Casa Moderna

The client Casa Moderna, an annual design and home improvement convention held in Mexico City. The objective To create a visually distinctive identity that highlights the transformative power of seeing design in person and invite people to attend the convention.  
The solution  A brand concept inspired by the renowned Luis Barragán, and his creation of architectural shadows built from light and form to reflect the way seeing things in person changes how we see what is around it. Marbles are used to represent form and the natural shadows create consistency with variety in application.