A King's Minute

The client Afet Kaya, a former chemical engineer from Ankara, Turkey is developing a new dairy free chocolate. Inspired by his love for chocolate and family traditions, it celebrates the ritual of pairing dark chocolate with Turkish coffee.   The objectives Develop a distinctive name and brand identity for a healthier, dairy-free chocolate experience while still promising to deliver on flavour.   The solution A King’s Minute: The Jovial King and His Rituals. With its cheeky yet sophisticated tone, A King’s Minute redefines the ritual of enjoying chocolate and invites consumers to create their own ceremonial moments. Inspired by Afet’s Turkish roots and the ceremonial joy of chocolate and coffee, A King’s Minute blends tradition with a playful, modern twist. This brand captures the balance between heritage and modernity with pairing the bold playful visuals, bright colours and a nod to Ottoman design with the Simplicity in ritual: Encouraging a moment to pause and enjoy.